Greece on the verge of normalizing seasonality – What short-term rentals in Ath
Source: Tornos News
A structural expansion of the tourist season in Greece is demonstrated by the latest demand data in the country’s short-term rental market, presented by AirDNA analyzing Airbnb data.
The results of the relevant survey for September 2025 showed an increase in occupancy in short-term rental accommodations in the country of 2%, to 59%, compared to September 2024.
In the same month, there was a 4% decrease in the average daily rate (ADR), which stood at 169 euros, as well as -2% in revenue per available unit (RevPAR), to 100 euros.
The fact that occupancy levels (59%) were significantly lower than the levels of the previous month, August 2025 (76%), is indicative of the great dependence of the Greek market on the peak tourist months.
Gradual normalization of seasonality
Nevertheless, two major destinations of different profiles, Athens and Rhodes, are progressively but dynamically putting shoulder months on the “map”. During the “shoulder” period of 2024, before the start of summer (March-May) and, after its end, respectively (September-October), there is an increase in demand compared to 2019, which leads to a gradual normalization of seasonality.
In particular, the demand share recorded last year for the “shoulder” months in Athens stood at 41% compared to 39% in the corresponding period of 2019. At the same time, there is a decrease in the demand share for the summer months from 32% to 30% in the summer of 2024. When compared to 2019, stable demand was observed for the winter months (29%), indicative of the strength of Athens as a twelve-month tourism destination.
A similar trend was observed in a traditionally “summer” destination, Rhodes. AirDNA data showed that annual demand for the shoulder months increased from 39% in 2019 to 41% in 2024. Correspondingly, the demand share for the summer months decreased by one percentage point, to 50%. Furthermore, although winter represents only 9-11% of annual stays, the trend shows that short-term rental visitors are extending their trips beyond the peak tourist season on the island.
Factors contributing to the rise in the marginal months are high temperatures and frequent heat waves, falling prices before and after summer, and growing concerns about overtourism.
On a European scale, in September 2025, available listings reached 4 million, recording an annual increase of 2.3%. Nights for which there was demand increased by 3.6%, reaching 45.9 million. Average daily rates (ADR) decreased slightly by 0.8%, to €158.06, and the average occupancy rate reached 55.3%, recording an increase of 0.7%. Revenue per available room (RevPAR) remained stable at €87.4.
The original article: belongs to Tornos News .
