Airbnb Performance Stabilizes in Greece – What August Shows for Athens
Source: Tornos News
The latest AirDNA data shows a continuation of the record-breaking trend for the European short-term rental market, with the total number of listings reaching 4.16 million (+2.8% from last year), with a record number of nights for which there was demand (66.2 million, +3.6%) and with the occupancy rate remaining stable at 73.5%, despite a slight drop in prices per night. However, the dynamics of bookings are slightly slowing as overnight bookings decreased by 0.4%.
Greece remains at the center of this growth path, which maintains its momentum in Europe. In August, supply increased by 4.9% year-on-year, while demand increased by 5.2%, leading to a slight drop in occupancy (-0.5% year-on-year, to 70%).
In terms of average daily rate, Greece is among the 3 countries with the largest decrease in August (-2.5%), next to France (-4.6%) and the Czech Republic (-5.3%), with the ADR in our country reaching 201 euros. On the contrary, the healthiest increase in Europe was recorded by the United Kingdom (+4.4%), Spain (+3.7%), the Netherlands (+3%) and Ireland (+2.7%).
At the European level, the average daily rate (ADR) fell by 0.3% to 171.12 euros, and the revenue per available room (RevPAR) remained stable at 125.85 euros. In Greece, the RevPAR stood at 142 euros. Northern and Central European countries such as Norway, Poland and the Czech Republic recorded double-digit growth rates, while coastal tourist markets such as Marbella and Dubrovnik saw RevPAR in Europe. Demand for Oktoberfest is 9.5% higher than last year, showing optimism for the autumn season, despite the increasing trend of travelers choosing more economical accommodation options.
In Athens, listings soared by 11%, with demand rising by 5%, creating a temporary imbalance that led to a decrease in occupancy. Nevertheless, the overall picture for the whole summer remains positive: overnight stays for which there was demand increased by 6.4%, supply increased by 5.2%, and occupancy managed to rise slightly by 0.6%, to 65%, confirming the resilience of the capital. At the same time, the average daily rate stood at 110 euros and the revenue per available room at 72 euros.
Overall, supply in Europe in August 2025 continued to slow, and it was the second month in 2025 to see an increase of less than 3%, similar to that recorded in February and March 2022.
New listings fell by 10% in August 2025, compared to the same month in 2024, continuing the corrective trend that began in late 2024 after peaking in 2023 and early 2024. Norway (+16.7%), Czech Republic (+14.6%) and Finland (+12.9%) had double-digit growth rates in new listings, while, in contrast, Spain (-2.9%), Croatia (-2.1%) and Italy (-1.1%) recorded the largest declines.
The original article: belongs to Tornos News .
