Athens Hotels | August marginally positive
Source: Tornos News
August this year proved to be marginally positive for Athens hotels, according to data announced by the Athens, Attica and Argosaronic Hotel Association. Despite the increase in occupancy and revenue compared to the corresponding month of 2024, the overall picture of the 8th month of 2025 shows a trend of stagnation, with increases moving at particularly low levels.
August in numbers
The average occupancy of Athenian hotels rose to 79.3% in August, compared to 77.9% last year, recording an increase of 1.7%. However, compared to August 2023, a decrease of 1.1% is recorded.
The Average Room Rate (ADR) stood at 187.30 euros (+3%),
The revenue per available room (RevPar) amounted to 148.47 euros, increased by 4.8% compared to last year.
The 8th month in stagnation
At an eight-month level (January – August 2025), the performance remains almost unchanged compared to last year:
Average occupancy: 76.2% (+0.5%)
ADR: 177.64 euros (+1.8%)
RevPar: 135.35 euros (+2.3%)
It is noteworthy that 3 and 4** hotels record negative occupancy rates almost throughout the year, which significantly affects the affordable accommodation market.
Compared to competing cities
Athens recorded better occupancy rates in the 8 months than Istanbul, Madrid and Rome, which shows that the city continues to have momentum and attractiveness, with relatively affordable prices.
In ADR, Athens had an increase of +1.8%, compared to +5.5% in Madrid, +2.2% in Rome and +1.7% in Barcelona, while Istanbul recorded a decrease (-2.4%).
In RevPar, Athens recorded an increase of +2.3%, compared to +6% in Madrid, +1.8% in Rome and +0.9% in Barcelona, while Istanbul recorded a decrease (-4.2%).
Challenges and needs
The Hoteliers’ Association points out that the “dangerous stagnation” is not due to the quantity or quality of hotel beds, but to the lack of a level playing field.
Short-term rentals continue to operate without a clear framework, negatively affecting both the hotel market and the quality of life in the city. Although the imminent compliance with hygiene and safety rules is considered positive, more substantial interventions are called for.
At the same time, strengthening the city’s infrastructure is considered critical – from transportation and management of high-traffic areas to the overall upgrade of the visitor experience.
With 2026 approaching and the international situation uncertain, the Association clarifies that sustainable development and maintaining the competitiveness of Athens go through a combination of investments in infrastructure and a clear institutional framework for all tourist accommodations.
The original article: belongs to Tornos News .
