Luura’s debut in Greece with two new hotels in Paros – Luura Cliff opens in April
Source: Tornos News
Luura makes its debut in Greece with a luxury seaside retreat in Agia Irini, Paros – A second hotel to follow in 2027 on the eastern side of the island
Paros is strengthening its international profile on the map of luxury hospitality, as Luura announced the opening of its first hotel on the island in April 2026.
The brand is a collaboration between Ennismore and Vivium and operates under the Morgans Originals umbrella. It will enter the Greek market with two boutique hotels in Paros.
Specifically, the new Luura Cliff, located in the bay of Agia Irini in Paros and featuring 39 rooms, will welcome its first guests in April 2026.
At the same time, the opening of Luura Sand, with 45 rooms, is scheduled for 2027 on the eastern side of the island.
Luura Cliff and Luura Sand will feature a sunset sky bar with panoramic views, a private chapel for ceremonies and events, wellness areas with spa and fitness facilities, direct access to the beach, as well as specially designed event spaces.
Luura Cliff is located 15 minutes from Paros Airport and approximately 7 km from Parikia, offering easy access while maintaining the character of an exclusive resort. Agia Irini beach is about 800 meters away.
The new hotels will join the Morgans Originals collection, further strengthening the brand’s presence in the Mediterranean. The Luura concept focuses on personalized, high-end hospitality experiences, with services and facilities aimed at discerning travelers.
Luura’s development plan also includes new properties in popular Mediterranean destinations in the coming years. The brand’s inclusion in the Morgans Originals collection follows recent investment moves, such as the opening of a hotel under the Balfour brand in Miami Beach and the announcement of a new property in Trojena, part of Neom in Saudi Arabia.
The original article: belongs to Tornos News .
