Showcasing Rhodes through the eyes of renowned British historian and presenter Bettany Hug
Source: Tornos News
An episode of the television series “Treasures of the World with Bettany Hughes” on the British network Channel 4 was dedicated to Rhodes as a historical and cultural hub with timeless radiance.
In the episode “Rhodes – Island of Light,” broadcast on 8 November 2025 in prime time, the well-known archaeologist-historian and distinguished author, Bettany Hughes OBE, unfolded the island’s journey from the era of the Colossus and the Roman period to the medieval city and the history of the Jewish community. In addition, with high-quality production values and a well-documented narrative, the episode highlighted modern aspects of the destination and thematic forms of tourism, such as cultural and gastronomic tourism, which form key pillars for attracting high-spending visitors.
B. Hughes at the Acropolis of Lindos.
Filming took place last February with the support of the GNTO UK & Ireland Office, aiming to promote the destination for winter holidays, as the episode’s broadcast date directly aligns with the British tendency for early travel planning and the upward trajectory of Rhodes as a year-round destination.
A catalyst for travel inspiration
The multi-award-winning Bettany Hughes OBE, whose television work has reached more than 250 million viewers worldwide, has strong influence across international media and social platforms, with her productions often acting as catalysts for travel inspiration. The series “Treasures of the World with Bettany Hughes” has become a benchmark in British television, consistently receiving positive reviews from major media outlets such as The Times, the Daily Mail, the Mail on Sunday and Wanderlust, while often inspiring new features and travel content.
A moment from the filming of the “Treasures of the World with Bettany Hughes” episode on Rhodes.
The broadcast of the Rhodes episode on Channel 4 significantly reinforces the positive momentum of the British market, which by September 2025 had shown strong performance for Greece, recording a 4.3 percent increase in arrivals and a 27 percent rise in revenue compared to the previous year.
From the filming of the episode with B. Hughes on the island’s shores.
This initiative serves as a value multiplier for the national promotion strategy, delivering internationally impactful content that strengthens Greece’s global brand as a high-quality destination of sustainable tourism development and strong cultural identity, while simultaneously further enhancing Rhodes’ positioning.
The original article: belongs to Tornos News .
